The Text Suggests That a "Channel Captain" Should Be

question 101

Multiple Choice

The text suggests that a "channel captain" should be:

• A) a strong wholesaler.
• B) a market-oriented producer.
• C) a large retailer.
• D) any of these-i.e. whoever can provide leadership.

---

Definitions:

Conditioned Stimulus

A previously neutral stimulus that, after being associated with an unconditioned stimulus, elicits a conditioned response.

Unconditioned Stimulus

A stimulus that naturally and automatically triggers a response without prior conditioning.

Negative Reinforcer

A stimulus whose removal or avoidance following a behavior increases the likelihood of that behavior being repeated.

Classical Conditioning

A method of learning that happens when an environmental trigger and an inherently occurring stimulus are linked, causing a reflex to be learned.