An ROI Estimate Is Needed During the ______________ Step of the New-Product

question 64

Multiple Choice

An ROI estimate is needed during the ______________ step of the new-product development process.

• A) commercialization
• B) development
• C) idea evaluation
• D) screening
• E) All of these steps need an ROI estimate.

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Definitions:

Decategorization

The process of viewing individuals as unique rather than as representatives of social groups or categories.

Initial Contact

The first stage in forming relationships or social bonds, often involving impressions based on physical appearance, verbal, and non-verbal cues.

Initial Anxiety

The feelings of nervousness, worry, or unease that naturally occur at the beginning of an unfamiliar or challenging situation.

Optimal Contact

Refers to the most effective level or type of social interaction that facilitates positive outcomes in various contexts, such as reducing prejudice or improving team performance.