A Firm Would Prefer an Administered Channel System to a Corporate

question 187

Multiple Choice

A firm would prefer an administered channel system to a corporate channel system for all the following reasons except:

• A) managing all manufacturing, wholesaling, and retailing functions in a channel is too challenging.
• B) administered channel systems are more costly to operate than corporate systems.
• C) corporate channel systems offer more control over marketing activities than administered systems.
• D) administered channel systems offer good enough channel cooperation for the firms' distribution needs.
• E) administered channel systems have some of the same benefits of corporate channel systems but without the expense.

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Definitions:

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