Examlex
Sales growth is faster when a new product is easy to use and its advantages are easy to communicate.
Satisfaction Ratings
Measures or evaluates how happy or content individuals are with a particular aspect, service, or product.
Self-Report Data
Self-report data consists of information provided directly by study participants about themselves or their perceptions, through questionnaires, interviews, or surveys.
Social Desirability Bias
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, leading to distortion in self-report measures.
Acquiescence
The act of agreeing or submitting to something passively, without protest.
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