Which of the Following Is a Useful Plan During the Market

question 96

Multiple Choice

Which of the following is a useful plan during the market maturity stage of the product life cycle?

• A) Disregard changes in customer behavior because only competitor behavior matters.
• B) Slash product prices to maintain market share.
• C) Elimination points of differentiation to increase market share.
• D) Phase-out products for more market penetration.

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Definitions:

Semantic Differential

A scale used in surveys to measure the connotative meaning of objects, events, or concepts.

Graphic Rating

A method of assessment where individuals rate something along a graphical line or scale that represents a range of values.

Comparative Rating

A method for assessing or rating two or more items by comparing them directly to each other in terms of their relative performance or quality.

Behavioral Measure

Quantitative assessment of actions or reactions of subjects, often used in psychological and behavioral research.