When Selling ____ Products, a Marketing Manager Should Recognize That

question 100

Multiple Choice

When selling ____ products, a marketing manager should recognize that consumers have low price sensitivity and the product should have widespread distribution near the probable point of need.

• A) homogeneous
• B) specialty
• C) emergency
• D) impulse
• E) regularly unsought

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Definitions:

Ethnomethodology

Is the study of how people make sense of what others do and say by adhering to pre-existing norms.

Harold Garfinkel

A sociologist known for his work in ethnomethodology, emphasizing the ways people make sense of their everyday social interactions.

Erving Goffman

A sociologist known for his work on symbolic interactionism and the conceptualization of social life as a series of performances.

Social Experiment

A research project or activity designed to test social theories through controlled interventions in the real-world or experimental settings, often to study the effects of changes in behavior or social dynamics.