If a Brand Consistently Delivers on a Promise That Purchasers

question 193

Multiple Choice

If a brand consistently delivers on a promise that purchasers consider important, those purchasers are likely to develop a _______ for the brand.

• A) disliking
• B) trust
• C) demand
• D) mistrust
• E) tolerance

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Definitions:

Stockholders' Equity

The residual interest in the assets of a corporation after deducting liabilities, representing the ownership interest of shareholders in the company.

Long-term Notes Payable

Debt obligations with a repayment period extending beyond one year, used usually for significant purchases or investments.

Accounts Receivable

Company receivables from goods or services provided to customers, pending payment.

Inventory

The sum of all goods, materials, and finished products held by a company for the purpose of sale in the regular course of business.