Which of the Following Statements About the Commercialization Stage of the New-Product

question 149

Multiple Choice

Which of the following statements about the commercialization stage of the new-product development process is False?

• A) A firm should always rollout the product to the entire target market at one time.
• B) Channels of distribution need to be filled with goods.
• C) Introductory promotion tends to be more costly if the firm is entering a very competitive market.
• D) People need to be hired and trained to provide services.
• E) None of these statements is False.