When a Market Test for a New Product Is Successful

question 51

Multiple Choice

When a market test for a new product is successful, the firm typically introduces the product in different regions of the U.S. in sequential stages. This process is called a:

• A) rollout.
• B) fallout.
• C) TQM.
• D) concept test.
• E) JIT.

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Definitions:

Shiva Nataraja

A representation of the Hindu god Shiva as the cosmic dancer who performs his divine dance to destroy a weary universe and make preparations for the god Brahma to start the process of creation.

Bronze Statuette

A small statue made of bronze, often representing humans, deities, or animals, and valued for its artistic merit.

Avatar

A manifestation of a deity incarnated in some visible form in which the deity performs a sacred function on earth. In Hinduism, an incarnation of a god.

Bayon

A richly decorated Khmer temple in Cambodia, known for its massive stone faces and serves as the central temple of the ancient city of Angkor Thom.