In the Idea Generation Stage of the New-Product Development Process

question 151

Multiple Choice

In the idea generation stage of the new-product development process:

• A) Bad ideas should be discarded as soon as possible.
• B) Using competitors as a source of ideas should be avoided.
• C) Firms need a continuous flow of ideas.
• D) Analysis of consumer complaints about current products is unlikely to generate any new ideas.
• E) None of these alternatives is correct.

---

Definitions:

Run

A term that can describe a sustained period of demand for a product or currency, or a rapid sell-off in securities trading.

Supply and Demand

are economic principles stating that the price of a good or service is determined by its availability (supply) and the desire of buyers (demand).

Borrowed and Lent

Refers to the process of obtaining funds (borrowed) from a lender under an agreement to pay back the funds plus interest (lent) over time.

CDOs

Stands for Collateralized Debt Obligations, which are complex financial instruments that pool various types of debt and then issue new securities backed by the debt pool.