Brand Managers Commonly Perform the Following Marketing Functions Except

question 144

Multiple Choice

Brand managers commonly perform the following marketing functions except:

• A) manage each product category, or each brand, in an organization.
• B) perform promotion duties traditionally handled by the advertising manager.
• C) coordinate with others, including the sales manager, advertising agencies, production and research people, and channel members.
• D) oversee new-product development.
• E) conduct research and development.

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Definitions:

Aggressive Direct Selling

A highly assertive sales strategy where products or services are sold directly to consumers in a manner that energetically pushes for immediate sales.

Opportunity Costs

The cost of forgoing the next best alternative when a decision is made to pursue a particular action.

Relationship Strategies

Techniques and approaches used to build, maintain, and enhance interactions with customers and other stakeholders.