The Job of Product or Brand Manager Is Often Created

question 123

Multiple Choice

The job of product or brand manager is often created when a firm:

• A) has many different kinds of products or brands.
• B) wants to eliminate the job of the research and development department.
• C) wants to eliminate the job of sales manager.
• D) wants to do away with product "champions."
• E) None of these alternatives is correct.

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Definitions:

ISO Standards

International standards developed by the International Organization for Standardization to ensure quality, safety, and efficiency of products, services, and systems.

Competitive Advantage

A unique attribute or capability that allows an organization to outperform its competitors, creating greater value for its customers or stakeholders.

Agile Manufacturing

A method of manufacturing which emphasizes flexibility and adaptability to respond quickly to customer needs and market changes.

Boutique Engineering

Boutique Engineering refers to specialized engineering firms or departments that offer customized, high-quality engineering solutions, focusing on niche markets or specific client needs.