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Customers usually plan and shop for impulse products.
Risky Shift
A phenomenon in which group decisions tend to be more extreme, including taking greater risks, than individual decisions.
Groupthink
A psychological phenomenon where the desire for harmony and conformity within a group leads to irrational or dysfunctional decision-making outcomes.
Social Identity
The aspect of a person's self-identity that comes from their understanding of belonging to certain social groups.
Ingroup Bias
The tendency to favor members of one's own group over those in other groups.
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