A New-Product Idea Moves Through the Early Stages of the Life

question 201

Multiple Choice

A new-product idea moves through the early stages of the life cycle more quickly when it has all the following characteristics EXCEPT:

• A) the product is easy to use.
• B) the product can be tried on a limited basis, without a lot of risk to the customer.
• C) the product has no competitive advantage over those already in the market.
• D) the product is compatible with the values and experiences of target customers.
• E) the product's advantages are easy to communicate.

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Definitions:

Bed Mobility

The ability to change and control body position in bed efficiently and independently, crucial for individuals with physical limitations or recovering from surgery.

Over-Bed Trapeze

A medical device mounted on hospital beds to assist patients in changing positions, moving, or sitting up with minimal assistance.

Unconscious Patient

A patient who is in a state where they are unable to respond to stimuli and are unaware of their surroundings.

Semi-Fowler's Position

A patient positioning where the individual lies on their back with the head and torso raised between 15 to 45 degrees, often used to promote oxygenation.