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The need-satisfying offering of a firm is its
CS
is an abbreviation that can stand for conditional stimulus in behavioral psychology, representing a previously neutral stimulus that, after being paired with an unconditioned stimulus, elicits a conditioned response.
Extinction
In behavioral psychology, the gradual weakening and disappearance of conditioned response when it is no longer reinforced.
Experimental Neurosis
A pattern of erratic or maladaptive behavior in animals caused by exposure to unpredictable and uncontrollable events, used as a model to study human neuroses.
Classical Conditioning
A learning process that occurs when two stimuli are repeatedly paired; a response that is at first elicited by the second stimulus is eventually elicited by the first stimulus alone.
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