The Phrase "Big Data" Refers To

question 96

Multiple Choice

The phrase "big data" refers to:

• A) the top five firms in the marketing research industry.
• B) the massive amount of data being collected and processed by today's organizations.
• C) the use of market research in big marketing decisions.
• D) marketing research data taken from Internet sources.
• E) market information taken from the U.S. Census.

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Definitions:

CISG

The United Nations Convention on Contracts for the International Sale of Goods, a treaty providing a uniform international sales law.

International Sales

The process of selling goods or services to customers in different countries, subject to international trade laws and agreements.

Obligations

Obligations or commitments required by law, agreement, or moral principles that one entity must fulfill towards another.

Treaty on European Union

An international agreement foundational to the European Union, detailing the cooperation and integration among EU member states.