______________ Means Target Customers Will Generally Choose a Particular Brand

question 251

Multiple Choice

______________ means target customers will generally choose a particular brand over other brands-perhaps out of habit or past experience.

• A) Brand nonrecognition
• B) Brand preference
• C) Brand insistence
• D) Brand rejection
• E) Brand recognition

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Definitions:

Cooling-Off Period

A legally mandated time frame allowing parties to back out of financial agreements without penalty.

Truth-In-Lending Act

A U.S. federal law designed to protect consumers in their dealings with lenders and creditors, ensuring clear disclosure of loan terms and costs.

Cease-And-Desist Order

An administrative or judicial order prohibiting a person or business firm from conducting activities that an agency or court has deemed illegal.

Federal Trade Commission

An independent agency of the United States government, established to prevent unfair business practices and promote consumer protection.