Applying the Text's List of Characteristics of a Good Brand

question 170

Multiple Choice

Applying the text's list of characteristics of a good brand name, which of the following would be the poorest example of a good brand name?

• A) Pizza Hut.
• B) King Kong Chewing Gum.
• C) DieHard flashlights.
• D) General Electric TVs.
• E) L'eggs hosiery.

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Definitions:

Filipino National Independence

The formal recognition of the Philippines as an independent state, free from foreign rule, officially proclaimed on July 4, 1946, after years of colonization and wartime occupation.

Boxer Rebellion

An anti-imperialist, anti-foreign, and anti-Christian uprising in China between 1899 and 1901, aimed at ending foreign influence in the country.

Racial Superiority

The belief that a particular race possesses qualities, abilities, or characteristics that make it superior to other races, often used to justify discriminatory practices or policies.

Theodore Roosevelt

The 26th President of the United States (1901–1909) known for his vigorous foreign policy, progressive reforms in domestic policy, and as a leader of the Republican Party.