What Would Be the Best Way for the Marketing Manager

question 72

Multiple Choice

What would be the best way for the marketing manager of a supermarket to find out how consumers move through the store?

• A) Have an interviewer go through the store with each customer.
• B) Observe customers with hidden cameras.
• C) Give customers a questionnaire after they have finished shopping.
• D) Install checkout counters at the end of each aisle.
• E) None of these alternatives would be very good.

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