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In a grocery store's "valued customer" program, every shopper gets a card that he/she presents to the clerk in the checkout aisle. The card is scanned along with the customer's groceries. The store's computer system tracks each shopper's purchases and automatically provides special valued customer discounts. Every month, the customers in the program receive a newsletter containing coupons that are based on the customer's purchase history. For example, someone purchasing a lot of baby formula and disposable diapers might get a coupon for a free box of baby wipes. This valued customer program is based on which of the following types of research?
Newspaper
A printed publication consisting of folded unstapled sheets and containing news, articles, advertisements, and other information.
Subscribers
Individuals who have agreed to receive or subscribe to a service, product, or periodical.
Survey
A data collection tool used to gather information about individuals' perceptions, thoughts, and feelings on various topics.
Recreation Centre
A facility that provides a variety of physical activities, sports, and other leisure activities for the community.
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