Marketers Cannot Assume That a Product That Meets Consumer Needs

question 77

Multiple Choice

Marketers cannot assume that a product that meets consumer needs in one country will do so in another. This is because:

• A) some people do not have physiological or safety needs.
• B) many needs are culturally learned.
• C) economic needs do not influence purchases in many regions of the world
• D) the purchase situations may be different.
• E) family life cycles may be different.

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Definitions:

Rent Expense

The cost incurred by a company or individual for the use of a property or equipment.

Service Revenue

Income generated from providing services to clients or customers.

Salaries And Wages Expense

The total amount spent by a business on employee compensation.

Accounting Equation

The accounting equation is a fundamental principle of financial accounting that states that assets equal liabilities plus equity, providing the foundation for double-entry bookkeeping.