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The Function of Marketing Research Is to Develop and Analyze

question 77

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The function of marketing research is to develop and analyze new information to help marketing managers make better decisions.


Definitions:

Technological Innovation

The introduction of new technologies or the improvement of existing technologies to create new or improved products, services, or processes.

Digital Divide

The gap between individuals, households, businesses, and geographic areas at different socio-economic levels with regard to their opportunities to access information and communication technologies (ICTs).

Organizational Response

Refers to how an organization reacts to internal or external stimuli, which can include changes in the market, competition, or regulations.

Control

The power to influence or direct people's behavior or the course of events, or in a technical context, mechanisms or procedures to regulate and guide the operation of a system or device.

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