The Big Advantage of Qualitative Research in Marketing Is

question 66

Multiple Choice

The big advantage of qualitative research in marketing is:

• A) ease of interpretation.
• B) it provides a good basis for statistical analysis.
• C) the in-depth responses it provides.
• D) the analysis can be handled on a personal computer.
• E) None of these is a good answer.

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Definitions:

Unskilled Labor

Labor that requires no specialized skills, education, or training.

Skilled Labor

Workers who possess specialized skills, training, or knowledge that are used in the production of goods or the provision of services.

Wage Rates

The amount of money paid to workers per unit of time, often an hour, reflecting compensation for labor.

Labor Productivity

The output per worker, measuring how efficiently labor is used in the production process.