Marketing Information Systems Rely Heavily On

question 254

Multiple Choice

Marketing information systems rely heavily on:

• A) information gathered by salespeople.
• B) customer surveys.
• C) teamwork between IT experts and marketing managers.
• D) direct observation of customers.
• E) marketing research departments.

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Definitions:

Symbolic Language

Symbolic language is a system of communication using symbols or a series of symbols to represent ideas, concepts, or objects.

Output Field Devices

Devices that receive electrical signals from a control system and perform actions, such as valves, lights, or motors.

Output Module

A component of a PLC or other control system that provides the interface for output signals to external devices or equipments.