A Complete Marketing Information System Should

question 241

Multiple Choice

A complete marketing information system should:

• A) provide a good overall view on many types of problems.
• B) organize incoming information into a data warehouse.
• C) provide answers to specific questions.
• D) continually gather data from internal and external sources, and from market research studies.
• E) All of these alternatives are true.

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Definitions:

Insignificant

A term used in statistics to describe a result that fails to provide enough evidence to reject the null hypothesis.

Statistical Concept

A statistical concept encompasses principles and theories related to collecting, analyzing, interpreting, and presenting data in order to make informed decisions or conclusions.

Within-Subjects Research Design

Research design in which each participant appears in all levels or categories of the independent variable.

T-test for Dependent Means

A statistical analysis used to compare the means from the same group at two different times or under two different conditions to understand if there is a significant difference.