Impulse Products Are

question 105

Multiple Choice

Impulse products are:

• A) products that potential customers do not want yet or know they can buy.
• B) bought quickly-as unplanned purchases-because of a strongly felt need.
• C) any products that consumers search for because of a strongly felt craving.
• D) any convenience products that are bought often and routinely.
• E) none of these alternatives is correct.

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Definitions:

Standard Deviation

A measure of the amount of variation or dispersion of a set of values; a low standard deviation means the values tend to be close to the mean, while a high standard deviation means they are spread out over a wider range.

Delivery Times

The duration it takes for goods or services to be delivered from when an order is placed to when it is received by the customer.

Random Sample

A subset of a statistical population where each member has an equal chance of being chosen.

Variability

The measure of how spread out or scattered the points in a data set are.