Setting Up a Marketing Information System Can Be Valuable to Marketing

question 174

Multiple Choice

Setting up a marketing information system can be valuable to marketing managers because

• A) most companies have much useful information, but it often isn't available or accessible when the manager needs it.
• B) most market-oriented companies only need a certain type of information once or twice.
• C) marketing research data is rarely as accurate as data from a marketing information system.
• D) market-oriented managers can always use more data.
• E) a company that can't afford marketing research should at least have a marketing information system.

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Definitions:

Induction

A method of reasoning that moves from specific instances to form general conclusions or theories.

Felines

A term referring to cats or members of the cat family, which includes domestic cats and their wild relatives.

Whiskers

Long, projecting hairs or bristles growing near the mouth or other parts of the face of many animals, used for sensory purposes.

Fungus

A fungus is a type of living organism that belongs to its own kingdom, separate from plants and animals, characterized by its ability to decompose and absorb organic material.