Which of the Following Statements Explains Why Marketers Use Focus

question 138

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A) People may not feel free to express their honest thoughts in groups.
• B) Some individuals may dominate group discussion.
• C) 6 to 10 people provide feedback to marketing questions in a single event.
• D) The results cannot be measured objectively.
• E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

Capitalist Economy

An economic system where private individuals rather than the state own and control property and businesses.

Centrally Planned Economy

An economic system where the government or central authority makes all decisions regarding the production and distribution of goods and services, often found in socialist or communist countries.

Government Sets Prices

A situation where the government determines the selling prices of goods and services, often to stabilize the economy or ensure affordability.

Market Economy

An economic system in which production and prices are determined by unrestricted competition between privately owned businesses.