Which of the Following Statements Explains Why Marketers Use Focus

question 138

Multiple Choice

Which of the following statements explains why marketers use focus groups to conduct research?

• A) People may not feel free to express their honest thoughts in groups.
• B) Some individuals may dominate group discussion.
• C) 6 to 10 people provide feedback to marketing questions in a single event.
• D) The results cannot be measured objectively.
• E) Conclusions reached from a session usually vary depending on the viewpoint of the researcher.

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Definitions:

Trunnion Seals

Seals used in the trunnion bearings of a vehicle to prevent the ingress of contaminants and retain lubrication for durability.

Rosebud

A type of torch tip used in welding and cutting applications, named for its rose petal-like flame pattern, commonly used for heating.

Forged Journal Cross

A forged journal cross is a component in the driveline of a vehicle, made through forging to achieve strength and durability, used to connect different shafts within the drive system.

Universal Joint

An assembly consisting of a trunnion cross and bearings that connects a pair of yokes for purposes of transmitting drive torque on an angled plane.