Which of the Following Observations About the Use of a Marketing

question 200

Multiple Choice

Which of the following observations about the use of a marketing information system (MIS) is FALSE?

• A) Not every firm has a complete MIS.
• B) An MIS tends to focus on recurring information needs.
• C) For most firms it pays to wait to until you have important questions you can't answer.
• D) It is the job of the MIS specialist to ask for the right information in the right form.
• E) An MIS shouldn't be the only source of information for managers while making decisions.

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Definitions:

Down Payment

An initial payment made when something is bought on credit, representing a portion of the purchase price.

Bank Statement

A document issued by a bank detailing transactions, withdrawals, deposits, and the beginning and ending balance for an account over a specific period.

Reconcile

The process of ensuring that two sets of records or accounts are in agreement.

APR

Annual Percentage Rate; the annual rate that is charged for borrowing, representing the actual yearly cost of funds over the term of a loan.