Two Similar Groups of Consumers Are Shown Different Magazines Which

question 177

Multiple Choice

Two similar groups of consumers are shown different magazines which include the same ad. Then each consumer is asked questions about the advertised product. This seems to be a description of

• A) the experimental method.
• B) a set of focus group interviews.
• C) a consumer panel research project.
• D) a set of personal interviews.
• E) None of these alternatives is a good answer.

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Definitions:

Oxygen

A chemical element with the symbol O and atomic number 8; it is a highly reactive nonmetal and an oxidizing agent that readily forms oxides with most elements as well as with other compounds.

Electron Orbitals

Regions in an atom where there is a high probability of finding electrons, with each orbital having a distinctive shape and energy level.

Covalent Compound

A chemical compound formed by the sharing of pairs of electrons between atoms.

Dichlorodifluoromethane

A chemical compound once widely used as a refrigerant and propellant but now recognized for its ozone-depleting properties.