The Most Difficult and Important Step in the Scientific Approach

question 204

Multiple Choice

The most difficult and important step in the scientific approach to marketing research is:

• A) defining the problem.
• B) interpreting the data.
• C) solving the problem.
• D) analyzing the situation.
• E) getting problem-specific data.

---

Definitions:

Marketing Audit

A marketing audit is a comprehensive, systematic analysis of a business's marketing environment, objectives, strategies, and activities with the goal of identifying opportunities and areas of improvement.

Preapproach

The stage in the selling process where the salesperson gathers information about the prospective customer before the initial meeting.

Sales Presentation

A formal occasion or activity in which a product or service is demonstrated or pitched to potential buyers.

Value Analysis

The process of analyzing the function and cost of products or services with the goal of reducing expenses while maintaining or improving quality.