The Scientific Method

question 227

Multiple Choice

The scientific method

• A) rejects the idea that marketing managers can make "educated guesses" about marketing relationships.
• B) shows that every marketing research project should have five steps.
• C) is an orderly and objective approach to judging how good an idea really is.
• D) recognizes that statistical analysis provides the only basis for rejecting an hypothesis.
• E) None of these alternatives is true.

---

Definitions:

Value Maximization

Refers to strategies aimed at increasing the overall value and performance of a company, maximizing shareholder wealth.

Capital Investment

Funds spent by a business to acquire or upgrade physical assets such as property, industrial buildings or equipment.

ESOPs

Employee Stock Ownership Plans, which are employee benefit plans giving workers ownership interest in the company, usually as a form of retirement benefit.

Employee Representation

The practice of workers electing representatives to negotiate with management on their behalf, often in the context of labor relations.