Secondary Data Is Often Available-At Little or No Cost-From

question 16

Multiple Choice

Secondary data is often available-at little or no cost-from:

• A) both private and government sources.
• B) the Internet.
• C) trade associations.
• D) company files.
• E) All of these are good sources for secondary data.

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Definitions:

Sophisticated

Characterized by complexity, refinement, or developed to a high degree of complexity.

Targeted Advertising

A marketing strategy that directs advertising messages towards a specific demographic, audience segment, or user based on collected data.

Crowdsourcing

The method of acquiring necessary services, ideas, or content by requesting contributions from a wide audience, particularly from an online community, as opposed to relying on traditional employees or suppliers.

Decision Making

The process of selecting a course of action from several alternatives to achieve a desired result.