Which of the Following Is NOT True Regarding International Marketing

question 122

Multiple Choice

Which of the following is NOT true regarding international marketing research

• A) A lack of information and knowledge about customers in foreign markets is a key cause of failures for exporting ventures.
• B) Gathering accurate marketing research information in China can be a challenge.
• C) Marketing research on overseas markets is often an important factor in international marketing success.
• D) Because there are no multinational research or advertising agencies it is necessary to identify good local partners.
• E) All of these alternatives are true.

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Definitions:

Irrelevant Information

Information that is not pertinent or helpful in understanding or making a decision about a particular situation or problem.

Age

A measure of the amount of time that a person or thing has existed from birth or inception to a specific point, often used as a marker for biological or social stages.

Tune Out

The act of disengaging or ignoring certain stimuli, often used to describe avoiding listening to something or someone.

Fluid Intelligence

The ability to reason and solve new problems using logic, without relying on previously learned information.