If a Firm Targets Business and Organizational Markets

question 74

Multiple Choice

If a firm targets business and organizational markets,

• A) the geographic location of the customer is likely to be less important than in segmenting consumer markets.
• B) NAICS codes may help in segmenting manufacturers but not producers of services.
• C) each customer may need to be treated as a different segment.
• D) All of these alternatives are correct.

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Definitions:

Adaptations

The process by which organisms adjust to changes in their environment, often leading to evolutionary changes that improve survival and reproduction.

Ozone

A form of oxygen with three atoms per molecule, forming a layer in the Earth's atmosphere that absorbs most of the sun's ultraviolet radiation.

Ultraviolet Radiation

A type of electromagnetic radiation with a wavelength shorter than that of visible light but longer than X-rays, capable of causing chemical reactions and damaging living tissues.

Oxygen

Oxygen is a chemical element with symbol O, essential for cellular respiration in most living organisms and a key component of Earth's atmosphere.