When Studying Consumer Needs, a Marketer Should

question 121

Multiple Choice

When studying consumer needs, a marketer should:

• A) know that a product may be a want or a need depending on what the consumer has learned during his/her life.
• B) try to understand how the marketing mix can satisfy a set of needs, rather than only one.
• C) realize that he or she cannot create needs, merely identify them.
• D) all of these alternatives are correct.

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Definitions:

Compelled

A state of being driven or urged forcefully or irresistibly to do something.

Differential Association

A theory that suggests individuals learn criminal behavior from their interactions and communications with others.

Ethical Behavior

Conduct based on recognized principles of right and wrong, influencing how individuals and organizations act in various situations.

Role-Sets

Concept in sociology referring to the array of roles and behaviors expected of an individual in a particular social position.