A Marketing Manager Who Wants to Apply the "Hierarchy of Needs

question 302

Multiple Choice

A marketing manager who wants to apply the "hierarchy of needs" model should keep in mind that:

• A) most consumers are already satisfied and promotion will be needed to "create a need."
• B) the same marketing mix might satisfy two or more levels of need.
• C) not enough attention is focused on physiological needs.
• D) "social needs" focus on the psychological variables in consumer behavior.
• E) None of these alternatives is correct.

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Definitions:

Intoxicated

The state of being impaired or experiencing altered physical and mental abilities due to the consumption of substances such as alcohol or drugs.

Cue Recall

A memory retrieval process where specific cues or prompts enhance the recall of information.

Memory Attribute

Characteristics or features that define memory, such as duration, capacity, and encoding specificity.

Engram

A theoretical means by which memories are stored as biophysical or biochemical changes in the brain in response to external stimuli.