Motivation Theory

question 176

Multiple Choice

Motivation theory

• A) suggests that most products must fill more than one need at a time.
• B) suggests that we are obsessed with lower-level needs.
• C) explains why marketing efforts targeted at affluent consumers should always focus on lower-level needs.
• D) suggests that individuals choose a specific response depending on cues.
• E) emphasizes that, for greatest satisfaction, higher level needs should not be our focus.

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Definitions:

Stated Rate

The interest rate declared on a financial instrument, such as a bond or loan, which may differ from the effective or market rate of interest.

Bond Interest Expense

The cost incurred by an issuer of bonds to the bondholders, representing the interest payments made periodically.

Effective Yield

This term represents the total yield an investment returns, adjusted for compounding over a standard one-year period.

Present Value Factors

Mathematical factors used to calculate the present value of future cash flows, taking into account the time value of money and discount rates.