When Dealing with Consumer Attitudes, Marketers Should Know That

question 131

Multiple Choice

When dealing with consumer attitudes, marketers should know that:

• A) it is usually easier to change a negative attitude about a product than to reinforce a positive attitude.
• B) consumer attitudes tend to be enduring.
• C) attitudes are very good predictors of how people will behave.
• D) consumer attitudes are less action-oriented than consumer beliefs.
• E) none of these alternatives is correct.

Recognize best practices for delivering presentations to an international audience.

Understand the impact of presentation style factors such as venue, audience size, and time.

Know the primary objectives of most business presentations.

Learn how to analyze the audience and situation to tailor the presentation content and delivery.

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Definitions:

Causally Related

A relationship between variables where a change in one variable directly causes a change in another variable.

Variability

The extent to which data points in a statistical distribution or data set diverge from the average or mean.

Criterion Variables

Outcome variables that are used to assess the effects of manipulations or treatments in an experiment.

Predictor Variables

Predictor variables are the independent variables in a study that are used to predict the outcome of the dependent variable(s).