Studying a Consumer's Psychographic Characteristics Will Help Marketers Understand the Target

question 9

Multiple Choice

Studying a consumer's psychographic characteristics will help marketers understand the target audience's hobbies, politics, and ______________________________.

• A) geographic area
• B) age bracket
• C) family size
• D) income level
• E) recreational interests

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Definitions:

Test Statistic

A quantity derived from sample data used to make a decision about a hypothesis test.

Z

'Z' often represents the Z-score in statistics, which is the number of standard deviations a data point is from the mean of the data set.

Square

A polygon with four equal sides and four right angles.

Relationship

How two or more notions, entities, or persons are associated, or the status of association.