______________ Is the Process of Naming Broad Product-Markets and Then

question 93

Multiple Choice

______________ is the process of naming broad product-markets and then segmenting these broad product-markets in order to select target markets and develop suitable marketing mixes.

• A) Market positioning
• B) Market segmentation
• C) Mass marketing
• D) Diversification
• E) Strategic planning

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Definitions:

HOME Tab

A central area in many software interfaces that provides quick access to commonly used commands and tools.

City Field

In databases, a field designated to contain the name of a city, typically used within address or location-related information.

Remove Filter

The action of disabling a filter from a data set, so all records in the set are once again displayed.

HOME Tab

A primary tab in software applications that typically contains the most commonly used functions and tools.