Examlex
Which of the following products probably would result in the lowest involvement purchase for most consumers?
High Level
Referring to something that is advanced or complex, often involving abstract, broad, or in-depth aspects.
Endorsement Contracts
Legal agreements in which a party, often a celebrity, agrees to promote a product, service, or brand in exchange for compensation.
Likability
The quality that makes a person pleasant, friendly, and easy to like.
Mere Exposure Effect
The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things merely because they are familiar with them.
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