Consumers Go Through Six Steps When Deciding to Accept or Reject

question 265

Multiple Choice

Consumers go through six steps when deciding to accept or reject a new idea. In this adoption process:

• A) the confirmation step follows the decision step.
• B) the evaluation step follows the trial step.
• C) the awareness step follows the interest step.
• D) the trial step follows the awareness step.
• E) none of these is correct for the steps in the adoption process.

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Definitions:

Negative Passion

A strong feeling about an activity or concept that leads to adverse effects on one's well-being or performance.

Fixed Mindset

A belief that abilities, intelligence, and talents are fixed traits that cannot be significantly developed.

Growth Mindset

The belief that abilities and intelligence can be developed through dedication, hard work, and resilience, as opposed to being fixed traits.

Right-brained Mindset

A way of thinking that is believed to be more creative, intuitive, and subjective, commonly associated with the brain's right hemisphere.