Examlex
If a product-market segment is "homogeneous within," it is called a "substantial" target market.
Standard Deviation
A measure of the amount of variation or dispersion in a set of values.
Null Hypothesis
In testing, it is the presumption that no effect or no difference exists in the population, serving as the hypothesis that is formally tested.
P-value
A measure in statistical hypothesis testing that helps in determining the significance of results, indicating the probability of observing the data if the null hypothesis is true.
Simple Random Sample
A sample drawn in such a way that every member of the population has an equal chance of being selected.
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