Marketers Segment Broad Markets into Smaller Target Segments Based on a Variety

question 142

Multiple Choice

Marketers segment broad markets into smaller target segments based on a variety of _____.

• A) marketing grids
• B) positioning maps
• C) dimensions
• D) qualifiers
• E) data

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Definitions:

Marginal Cost

An additional expense incurred from the production or acquisition of one more unit of a good or service.

Efficiency

The ability of a system or process to achieve a goal using the least amount of resources possible.

External Benefits

Positive effects experienced by third parties or the broader society as a result of an economic transaction or activity that are not reflected in market prices.

Market Demand Curve

A graphical representation showing the relationship between the price of a good and the total quantity demanded by all consumers in the market.