When Segmenting Markets, One Should Look at Geographic Location and Demographic

question 154

True/False

When segmenting markets, one should look at geographic location and demographic characteristics as well as customers' desire and willingness to compare and shop, but behavioral needs aren't important for this purpose.

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Definitions:

Picture Style

A predefined set of parameters that adjusts the appearance of images in photography or digital editing software.

Sketched

The act of drawing or outlining a design or idea quickly without much detail as a preliminary to further work.

Macro Button

A user-interface element that triggers automation of tasks in software applications, programmed through macros.

Group Shapes

A feature in graphic design software that allows multiple shapes to be combined and manipulated as a single object.