A Product-Market Definition Should Include

question 155

Multiple Choice

A product-market definition should include:

• A) product type.
• B) customer types.
• C) customer needs.
• D) geographic area.
• E) All of these alternatives are correct.

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Definitions:

Zone Of Indifference

A range within which attempts to influence a person will be perceived as legitimate and accepted without critical thought.

Psychological Contract

Is an unwritten set of expectations about a person’s exchange of inducements and contributions with an organization.

Chester Barnard

An American business executive and author, known for his work on management theory and organizational studies.

Hierarchical Thinking

The cognitive process of organizing concepts, ideas, or information into levels of importance or ranks.