Clustering Techniques

question 253

Multiple Choice

Clustering techniques

• A) help sellers fine-tune the marketing effort with information from a detailed customer database.
• B) establish how customers think about proposed or present brands in a market.
• C) try to find similar patterns within sets of data.
• D) group customers into heterogeneous segments.
• E) use intuition and judgment to do what previously was done by computers.

---

Definitions:

Bell Shaped

A bell-shaped distribution refers to a data distribution that is symmetric and has a single peak in the middle, resembling the shape of a bell, commonly associated with the normal distribution.

Summarization Techniques

Methods or strategies used to condense large sets of data or information into a more manageable and understandable format, highlighting the main points.

Elaboration Techniques

Strategies used to add detail or expand on a point or idea, often used in teaching and learning to deepen understanding.

Covariance

A measure of the joint variability of two random variables, giving insight into how the variables change together.