According to the Text, Segmenting

question 270

Multiple Choice

According to the text, segmenting:

• A) is a disaggregating or "breaking down" process.
• B) assumes that each person should be treated as a separate target market.
• C) assumes that all customers can be clustered into profitable market segments.
• D) is an aggregating process.
• E) uses scientific rules to decide how many submarkets exist.

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Definitions:

Culture

The sum of attitudes, customs, and beliefs that distinguishes one group of people from another.

Values

Core beliefs or standards that guide and dictate behavior and actions in various situations.

Division of Labor

The allocation of different parts of a manufacturing process or task to different people in order to improve efficiency.

Printed Book

A physical book that is made by printing text and images on paper and binding them together.