Market Segmentation

question 234

Multiple Choice

Market segmentation:

• A) means the same thing as marketing strategy planning.
• B) assumes that most submarkets can be satisfied by the same marketing mix.
• C) is the same thing as positioning.
• D) tries to identify homogeneous submarkets within a product-market.
• E) None of these choices regarding market segmentation is true.

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Definitions:

Eustachian Tube

An opening in the middle ear, leading to the back of the throat, that helps equalize air pressure on both sides of the eardrum.

Eardrum

A thin membrane that separates the outer ear from the middle ear and vibrates in response to sound waves.

Pressure

The force applied perpendicular to the surface of an object per unit area over which that force is distributed.

Stirrup

A bone in the middle ear, also known as the stapes, that plays a critical role in the process of hearing by transmitting sound vibrations.